YouTube preschool brand Plim Plim piles on the views

Plim Plim

NEWS BRIEF: Plim Plim, the hit preschool brand based on children’s songs, continues to grow its online presence globally, having amassed 12.8 billion views in 2024 and seen its YouTube channel rank among the platform’s most popular.

According to data from social analytics firm Tubular, Plim Plim is the 32nd most popular YouTube channel. Created by Guillermo Pino, its popularity online has led to Smilehood, the Argentina-based production company behind the brand, agreeing a deal with Japanese toy manufactuer Bandai for its first toy line in Mexico and Spain.